The logo in oval shape consists of an open book sitting on a golden pillar, flanked by yellow sheaves and nine white stars underneath. 'SU' being the acronym for Salem University is on top of the open book. A rising sun from a dark blue sky illuminates the background. The name of the University in purple color is written in a curved shape at the top while the motto is beneath. The components of the logo are interpreted below.

The Purple Color
The name Salem University is written in purple color. Purple symbolizes royalty and prestige. As in military assignment in the United States or United Kingdom, purple refers to programmes or assignments that are jointly carried out. These assignments are not confined to a single service unit like the Army or the Navy, but a joint operation involving the entire defense. For people to be promoted to flag ranks Le. Rear Admiral and higher, one or more such joint billets called purple is required. Officers in joint billets therefore are referred to as wearing purple.

Salem University therefore intends to give students joint billet study programmes that will keep them spiritually alive, intellectually alert, socially adaptable and yet never running morally bankrupt.

These are the kinds of leaders our world is waiting for.

The Blue Color
Blue is a symbol of peace which is the meaning of Salem. Salem University is on a mission to raise students in a peaceful learning environment using the art of conflict management that enhances continuity of academics; thus training leaders that will promote peace and resolve conflicts in a world torn apart by conflict and violence.
We realize that if students do not grow up in a peaceful learning environment, it will affect their character, their performance and even their leadership quality and ability. We are embarking on a crusade that promotes peace through our academic programmes, for the environment someone lives and grows up in contributes immensely to the quality of his life eventually. The University shall raise ambassadors of peace.

The Golden Rod
The rod is the symbol of strength and character. When a leader is trained to be competent and has no character, chaos is inevitable. We are raising leaders from Salem University who shall show character and integrity in the world that cries against leaders who lack integrity. This generation of leaders will stand out at work, at home and in society.
The rod of strength is deliberately colored in gold. Gold from millennium to millennium has been used as a store of value. Gold represents purity and enduring value. It represents wealth and prestige.
Salem University, as a church sponsored University is mindful of our great responsibility of raising leaders with enduring moral values, purity of purpose and motive. Such leaders shall be highly priced in our decayed world. Salem University is committed to raising leaders whose contribution to spiritual strength, intellectual strength, and physical display of diligence will generate great wealth.

Nine White Stars
The white stars symbolize light to the world. Graduates of Salem University shall be as stars shining into the dark path of the earth in character, knowledge and wisdom that changes things in their environment. The nine stars represent the fruits of the Holy Spirit namely, Love, Joy, Peace, Patience, Kindness, Goodness, Faithfulness, Gentleness and Self-Control. These fruits are vital in shaping the life and character of students.

Rising Sun
The rising sun from a dark blue background reveals the strength of light no matter how little. Graduates of Salem University, whether few or many, will be sufficiently equipped with character, knowledge and resilience to stand out no matter the challenges in the environment and make a difference as the rising sun.

Open Book
Being an institution of learning, the open book symbolizes continuous attention to learning and knowledge as instruments of change and empowerment.
The sheaves represent fruitfulness as in harvesting the wheat corn fully ripe in its season.
Products of Salem University will not be half baked or deficient in their disciplines. They shall be fruitful and a worthy reward for their generation and the world at large, creating impact wherever they go.

Motto
The motto of the University is "Knowledge, Empowerment and Self-Reliance". All graduates of Salem University will be equipped through training and education for creativity and self reliance. It is a paradigm shift from graduating job seekers to job creators with skills; a shift to raising quality leaders strong in wisdom, strong in character, priceless in integrity and excellence, who will be able to think for themselves and contribute to making the Nation and the world a better place.